Rebel came in asking this question, 'Do media platforms and genres have specific gender appeal? Why don’t more women play console games?' As soon as I seen this question I was quite drawn towards it being a bit of female gamer myself, not that I'm a hard core gamer, just occasionally maybe. I think this has been a struggle in most major and smaller gaming companies. On the other hand I know that certain games and consoles have been proven popular amongst female’s particular Nintendo consoles.
It is easy to say the gaming industry is largely dominated by males. From the way advertisements are portrayed to having male family members who love to play games. Sexism came to mind when I saw this question as the most popular games have male characters as the main or if it is female, the character is made to be really attractive and wearing skimpy clothing. Here are some examples.
In the Tomb Raider cover Lara Crofts face isn't even in the shot, just her body, chin and lips. This is portraying her as the body, athletic and fit, like her face doesn't even matter. The Grand Theft Auto cover is just 'gangster' looking men with buns, cars and women, these are all largely associated with men, like the Call Of Duty cover. It's just male characters in a warzone, again mostly men are in the army therefore will attract males rather than females.
My approach to this would be to find what age amongst females is most popular and find reasons why they do not engage themselves in gaming as much as males do.
Although Nintendo do have games like the ones above, it is largely based on a universal scale, approching the interests of people of all ages and gender, and now particularly families and advertising it as a social activity rather than being isolated.They also use many celebrities attracting a younger audience and mainly female as they use people such as Beyonce and the Saturdays.
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