The results from the questionnaire came out pretty much how the group predicted, much less females play console games to males, females aged 15 and under are most popular with consoles games, females mostly chose the Nintendo Wii and Nintendo DS as their chosen console game and most popular game type was dance, adventure and platform. Males chose Xbox or PlayStation as their chosen console and sport and shooting games as their favourite.
We decided to concentrate on why Nintendo is so popular compared to any other console amongst females.
This link shows that 80% of females in the US prefer the Wii against any other console; it also says how it was deliberate from Nintendo as they wanted to expand the market. They also did this by how they advertise the franchise, using people of all ages and both genders in their advertisements as well as how it is a way of bringing the family together.
This link;
shows how more females spend more money than females on online social gaming. This was definitely a factor of interest but not as relevant as other points as the majority of these style games are websites.
We found a diverse range of adverts for console games and seeing how different they are from the actors used to music to colour. This advert here for the PlayStation 3 uses males as the main subjects and also the main character is a soldier. The colours used a very dark and grim. The male on the picture at the end is referring to a PlayStation user, who happens to be male.
The Nintendo Wii is using a totally different approach using brighter colours and concentrating on people talking and giving opinions how much they enjoy the Wii. Also uses a variety of range and occupation implying that anyone can play.
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